HOW TO START A FITNESS BOOT CAMP BUSINESS
Have you ever thought about starting your own fitness business, only to abandon the idea because you weren’t sure how to get started? Not to worry! Opening your own fitness business isn’t crazy complicated. In fact, with the recent uptick in global obesity, fitness has become one of the most sought-after industries to invest in today.
There are fitness franchise opportunities for entrepreneurs that will teach you everything step by step on how to start a fitness business. If you’re looking to change people’s lives, as well as to live a prosperous and rewarding life, then you owe it to yourself to consider starting your own fitness boot camp business.
STARTING A FITNESS BUSINESS
Fitness marketing expert and founder of Fit Body Boot Camp, Bedros Keuilian discusses strategies when starting your business. If you really want to now how to start a fitness business, you must watch this video.
Which is the best fitness business opportunity? Is it a fitness boot camp, big box gym, or personal training? But why start a boot camp? People have become more and more frustrated with the overcrowded, broken machines and the impersonal customer service you’ll find at most big box gyms. Meanwhile, personal training remains too expensive for a majority of people, while others just don’t have the time to work out.
That’s why fitness boot camps are on the rise. Boot camps bring the benefits of personal training to a group setting, and they’re also easy-to-follow and only take up a small amount of your time. It’s the best way to make big profits while still giving each of your clients the attention they deserve.
Here are the first steps to take if you want to start your business off on the right foot. Watch the video below about strategies when implementing your fitness business or skip below to see our detailed checklist.
CHECKLIST FOR STARTING A SUCCESSFUL FITNESS BUSINESS OR BOOT CAMP
You don’t need to be a personal trainer to own your own fitness facility. It helps, but it won’t make or break your business. You do need trainers that are certified instructing your programs. People will choose your facility based on the classes, workouts, and experience you offer, so if your classes are run by amateurs, your clients will get amateur results. You need to show your clients that you are legitimate, and your trainers need to be familiar with the best practices in the fitness industry.
To this point, your clients will ask to see your trainers’ certifications; make sure your staff has proof of certification on hand. When your clients see proof of your trainers’ education, they trust in their skills and experience. Fit Body Boot Camp requires its coaches to be certified, both nationally and in-house. That way, we ensure that only top-level coaches are working with our clients.
Insurance is a must when starting your own business because it protects you from personal lawsuits and liability. Coverage is really important to understand before you open your doors. Lowering the chance of injury is one of the primary responsibilities of the fitness professional. You should know what type of exercises your boot camp will perform and what equipment clients will need to complete those workouts. It is also important to consult with your clients before they work out; you want to make sure they don’t have any major medical conditions that could be aggravated by training. At Fit Body Boot Camp, we help you secure business insurance. In fact, it’s one of the first things we teach our incoming franchisees, because we want every one of them to be covered in case anything crazy happens. Simply put, make sure you’re covered!
Get a business permit and abide by the laws of your local city. Some fitness professionals believe they don’t need a permit because their business is too small. That’s 100% false. Breaking the law can do serious damage to your business. For instance, playing gym music without the proper licensing can result in lawsuits for tens of thousands of dollars, even for a small business. Following city code might feel like a hassle at first, but it pays off. When your city penalizes other businesses for ignoring local laws, you’ll be free to expand your already-compliant business model. When you join Fit Body Boot Camp’s franchise, we coach you through obtaining the business permits you need to open shop.
As mentioned earlier, the type of workouts you choose to run determines what kind of equipment you need, and what kind of atmosphere you promote at your boot camp. But what determines the type of workouts you offer? Simple: your target audience! How do you decide your target audience? The rule of thumb is to stick to your strengths and passions. If you are a former athlete, then maybe you’ll do well training athletic clients. And what do athletes need in the gym? High intensity workouts.
Select your target demographic, mold your workouts around said demographic, then outfit your boot camp with the equipment you’ll need to do those workouts. When you become a Fit Body Boot Camp franchisee, you don’t have to worry about picking a niche. We’re experts at delivering fat loss to women ages 25-55 and we’ll teach you how to do it too!
Once you know your target demographic, it’s time to market and bring in some qualified leads. There are many ways to successfully market your fitness boot camp; some cost money and some don’t. Start off with some offline marketing. Tell everyone you know that you are starting a business—local businesses, local media outlets, etc.—and invite them in for some free workouts. Once you deliver them results, have them tell their employees about your boot camp. You can even invite them to your grand opening so you can generate buzz in the community.
You can even offer a 2-for-1 special if they bring a friend to boot camp; once they become clients, offer them a reward or incentive for referring family and friends to you. Make sure you ask your clients for referrals within their first month at boot camp—that’s when they’re most likely to refer. Word of mouth and referrals are two of your most potent marketing strategies—and they don’t cost anything! On top of that, there’s another effective strategy you can use to get leads online. Fit Body Boot Camp hands you a 12-month marketing calendar, chock-full of offline marketing strategies that our franchisees use to success.
Leverage social media to your advantage. This is another great marketing strategy that doesn’t have to cost anything either. Facebook alone has over 500 million users, so the potential to reach new prospects is almost limitless. All you need is to create a fan page for your business. You can then use that page to show off your clients’ success stories, post photos of your sessions, share motivational quotes, let your clients get to know you better, and anything else that adds value to your clients’ lives.
Here’s what’s cool: you may start with your own client list, but once you start posting things your fans like, all they have to do is “like” your post and *bam*—all their friends see it on their feeds too! That’s even more exposure for you and your business. If you want to get more aggressive, you can advertise to your target demographic on Facebook. While that will cost you money, it is an effective way to net a bunch of new leads. Our Fit Body Boot Camp marketing team optimizes your Facebook ads so you can rake in tons of leads. They’ll also walk you through our marketing campaigns and strategies; that way, you never have to guess at what strategies you should be using!
HOW TO SUCCEED WITH YOUR FITNESS BOOT CAMP BUSINESS
Starting a fitness business is everything you could ever want as an entrepreneur and more. Now the potential to make a more than satisfying income is up to you. What do you want out of your business? And how hard you are willing to work to get there?
With the right foundation, business plan, and strategies, you will be on your way to improving people’s lives and earning financial freedom. Keep in mind that success doesn’t happen overnight, and no one will hand it to you on a silver platter either.
There are three keys to success with any fitness boot camp business, and you can easily remember them as “the three Rs.” Those are…
For each of these three Rs, there is a simple process you can follow to maximize that aspect of the business and keep your client base, revenue, and profits growing consistently every month.
We’ll start with the obvious here: you need to make sure everyone who trains your clients is knowledgeable, certified, and up to date. That means you need every trainer on your team to have a certification from a nationally accredited provider like the National Academy of Sports Medicine (NASM), and you need to make sure they get recertified every two years. If plan on training clients yourself, this means you need to be certified as well.
As a Fit Body Boot Camp owner, you can get a 30% discount on all certifications thanks to our exclusive partnership with NASM, and you can upgrade your trainers to coaches through our FBBC-specific, exclusive training resources.
What’s the difference between a “coach” and a “trainer”?
A trainer understands the human body and knows how to teach the mechanics of weight loss. They know that if their client eats X diet while using Y workouts, they’ll get Z results. However, they often struggle to get their clients on board with their plans.
A coach, on the other hand, understands the psychology of weight loss just as much as the physiology. A coach knows how to encourage each client through the emotional ups and downs that come with everyone’s fitness journey, which can include plateaus, difficulty breaking old habits, and peer pressure to fall back into unhealthy behaviors.
Coaching is especially important when it comes to nutrition, because most clients will come to you with deep emotional attachments to their food. That’s why Fit Body Boot Camp created an exclusive partnership with the Nutritional Coaching Institute, the leading authority on nutritional coaching. Nutritional coaching is just like any other form of coaching: it combines the best nutritional research with practical steps to help each client repair their thoughts and feelings toward food.
The last and most important element of results-driven fitness coaching is accountability. You can give your clients the best training program and nutritional plan in the world, but if they don’t follow through with it they won’t get the results they’re looking for. To make sure they can the results they need, you and your coaches must provide a system of accountability.
At Fit Body Boot Camp, we provide owners and their teams access to a system of automated accountability that includes both emails and text messages. We also provide training resources for how to effectively follow up with clients, communicate with them, and create a welcoming atmosphere where clients support each other and cheer each other on.
We also show our owners how to create a private Facebook group where their clients can share stories together, answer questions for each other, and help each other succeed. These Facebook groups are the perfect place to generate referrals, which is the third R.
But before we get into referrals, let’s look at the importance of retention.
Retention is critical to the health and growth of your fitness boot camp business because acquiring new clients is anywhere from five to twenty-five times more expensive than keeping and renewing your existing clients.
The good news here is that when you deliver the results, retention mostly takes care of itself! Your clients will stay with you long-term and happily renew their training contracts because they trust you to keep delivering what they need.
That being said, there are a few things you can do to boost your retention even more by providing a higher level of service:
- Turn your workouts into an unforgettable experience by adding trendy music and high-energy coaching over the mic.
- Create a layout, both on the floor and off the floor, that is clean, modern, and welcoming. Your location should feel like a “second home” to your clients.
- Organize fun meetups outside of boot camp for your clients to bond with each other and create a culture of loyalty and community.
At Fit Body Boot Camp, we give you an exact blueprint to make your layout and buildout create that “second home” feeling for your clients. Plus, we give you guidelines on how to create that culture among clients that keeps them loyal to your boot camp even when cheaper, inferior options try to tempt them away.
You may have heard before that word of mouth is the most powerful form of marketing, and that’s absolutely true. What you may not have heard, though, is that you can turn referrals into a reliable marketing system. You can even optimize your referral system to bring you the maximum number of highly qualified leads every month.
Best of all, once you have your Results and Retention systems in place, maximizing your referrals is simple and extremely low cost (or even zero cost). So here’s how you do it:
- Run referral contests with your clients where you give out points for every referral who converts to a new client. Whichever client scores the most points earns a big prize.
- Reach out to influential “mavens” in your community, like the owner of your local high-end salon, and offer free or steeply discounted training in return for at least five referrals per month.
- Make referrals a condition of doing business with you. Every time you sign up a new client, explain to them that you want to keep your marketing overhead low so you can focus your time and money on delivering greater service, and to make that happen you need them to provide testimonials, referrals, and before-and-after photos.
At Fit Body Boot Camp, we provide you the exact scripts you need to run your referral contests, contact your community mavens, and make referrals a condition of doing business with new clients.
By now, you may have noticed that the three Rs all lead directly into each other. You cannot have one without the other, so what you really need is a system that ties them all together and allows you to implement them all at once.
The best system you can find to implement the three Rs all together is Fit Body Boot Camp. All of the advice in this article is based on real-world testing and implementation at Fit Body Boot Camp locations around the globe. By installing our all-in-one system, you can reap the benefit of years of optimization and skip right past the difficulties of setting up this model all on your own.
For more information about how you can own a Fit Body Boot Camp, simply fill out and submit the Expression of Interest form right here on this page.
Fit Body Boot Camp is rising above to become the best fitness franchise opportunity in the world.